On-Page SEO increases your share of online audience considerably, provided that you target it well. The more you complicate it for users the more your efforts will go in vain, which is why you need to be in full control of exactly how people will get access to each webpage on your site.
For this, you will need specialized On-Page SEO services like https://www.klikko.dk/seo/ where professionals guide you through the best ways for making your webpages as publicized as possible. The basic guide in which they operate and through which you can form your exact plan is explained below.
Relevance to Query
The query here is the search which a user makes on an engine such as Google, and this relevance basically means how compatible the search engine feels your page is to the words entered. This is exactly why you should follow these steps to make sure the relevance is always there:
- Match the Title and Keyword. For SEO, you will need to give a set of keywords which can be used by the user under which your content will be displayed. If your title holds this keyword, the chances of your page coming in as one of the higher ranked ones will rise.
- Keep the Keywords Easy. If you have a vocabulary that is extremely extensive, then SEO keywords are not the best place to use it, because most users prefer searching with language that is as simple as possible. If your keywords are too difficult, then the chances that an average surfer will use them are very slim, and so your page might not be displayed among the top sites.
- Use Catchwords in Titles and Keys. Catchwords include words which help people get to know the exact purpose of the content displayed. These include words like ‘what’, the date of relevance, etc. These words are too common to be used alone but when used with your other more specific keywords, they are likely to narrow the search to your page which will increase the traffic on it.
Once your page is found, it is your responsibility to make sure that the surfer does not instantly lose interest in it, so you will need to put in efforts to make your site as interactive as possible. This can be through the use of pictorial data, audio and video with an interface which is easily understandable, and an overall simple design which does not make the visitor get lost in the unnecessary depths of your website. Getting lost will not increase on-site time because the annoyed user will simply close the tab.
Links within Links
As a beginner, the only other thing which you can actually pull off well is placing more links on every page which leads to other webpages. This will help raise the popularity and accessibility of each of your pages out there.
If the content is interesting and relatable, the user is likely to jump onto another link you have offered, and you as the administrator will not want to miss out on this opportunity.