HERE2:5

Marketing

Twitter rolls out major redesign
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The new look is the social media giant's latest push in making its platform more user-friendly for consumers and advertisers. [...]
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Snapchat, Spotify, Twitter and Pinterest add offline attribution via Nielsen Catalina
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NCS provides CPG brands with measurement of in-store impact from digital marketing efforts on its partner platforms. [...]
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HotelTonight's NYC campaign arrives at 2,000 high-traffic outdoor locations
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The discount booking app's campaign is its first out-of-home push in the city. [...]
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Musical.ly adds original programming from NBC, Viacom, Hearst
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The two- to four-minute shows from MTV, E! and Seventeen magazine aim to capture Musical.ly’s predominantly teen audience. [...]
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NY Jets, JetBlue debut NFL's first mobile season-pass subscription
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The lottery-style seat placement adds an exciting element of prize-winning to each game. [...]
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Study: Apple update increases app reviews by 15%
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With the iOS 10.3 update, the process for rating an app was reduced to just one click.  [...]
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Toyota accelerates into cognitive ads for smarter personalization
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Ads promoting Prius Prime combine machine learning, natural language understanding and dialogue tools for a personalized experience. [...]
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Pinterest enlists Nielsen, Acxiom to boost marketing metrics
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The aspirational photo network continues its evolution into a more robust marketing platform. [...]
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Instagram tests tag for identifying, tracking sponsored posts
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Is a bigger role for Instagram in brokering partnerships between influencers and brands next? [...]
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Walmart updates app for fast store credit access
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The mass merchant's e-wallet now gives customers nearly instant access to new payment options in stores. [...]
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IAB: 90% of smartphone users recall mobile ads
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Nearly half of survey respondents said they take action after interacting with mobile ads. [...]
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