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Marketing

Lids throws spotlight on revamped loyalty program with new app
homebiztalk.com
The retailer wants to strengthen ties with its best customers as it combats dwindling mall traffic.  [...]
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EMarketer: Mobile apps account for 20% of digital media time
homebiztalk.com
Consumers are committing 2 hours and 25 minutes daily to watching videos, listening to music, playing games, social networking and chatting via smartphone apps.  [...]
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Acura's sleek mobile-first campaign revs up vertical video
homebiztalk.com
Shopper profiles will be used to target ads on Facebook, Snapchat and elsewhere. [...]
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Why app marketing is a game of inches
homebiztalk.com
Marketers should think of growth as an iterative, repeatable and data-driven process rather than pinning hopes on a killer feature, writes Google's Director of Growth and Analysis Ken Rudin. [...]
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StubHub gets social with iMessage, Facebook Messenger integrations
homebiztalk.com
The ticket reseller wants to help pals solidify plans to go to a game or concert.  [...]
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Study: Video ads boost app store success
homebiztalk.com
A report from VB Insight reveals mobile video ads can increase conversion rates by as much as 60% while cutting costs in half.   [...]
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Gorillaz promotes new album with AR/VR mobile app
homebiztalk.com
The band, fronted by virtual cartoon characters, takes tech-fueled marketing to the extreme with VR, AR and 360-degree video. [...]
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Google adds 'Similar Items' feature to Image Search capabilities
homebiztalk.com
By leveraging machine vision technology, a form of machine learning, products similar to those users see in search photos are surfaced. [...]
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Facebook lets friends split dinner bills in Messenger
homebiztalk.com
The group payments push doesn’t mean Facebook is depending on payments to be a big revenue generator. [...]
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Study: IMessage dominates digital sticker engagement
homebiztalk.com
Social media networks aren’t as flooded with emoji as messaging platforms.    [...]
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Budweiser, StubHub team up for hockey promotion via social, SMS
homebiztalk.com
Winners headed to their favorite team’s playoff games could be sharing their delight on social media.     [...]
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