HERE5:3

Marketing

Facebook lets users capture 360 photo in-app
homebiztalk.com
The moves mark the first change ever to the platform's support standards for Cover Photos. [...]
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Coupon Advertising: The Ultimate Guide For Small Businesses
homebiztalk.com
Coupon advertising has been a staple for businesses for a very long time. These days, it has evolved to more than just cutting dotted lines in the newspaper and magazines. But clearly, it remains an i [...]
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Study: App install fraud costs marketers up to $300M per year
homebiztalk.com
Research says more sophisticated approaches from bad actors are making fraud harder to suss out.  [...]
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NerdWallet shows off silly frugality in social video campaign
homebiztalk.com
A series of videos exclusive to Facebook feature a hapless character named Frank who tries to save money by dating himself, among other penny-pinching activities.  [...]
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Taxi app Curb drives 300% install growth with location-based social strategy
homebiztalk.com
Partner Taptica created joint-city targeting campaigns that minimized costs for Curb while still reaching local clientele.  [...]
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Google's new Android OS 'Oreo' lands with co-branded marketing push
homebiztalk.com
Mondelez's cookie brand has partnered with Google in a series of marketing tie-ins to promote the operating system. [...]
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Gaming app developers are losing their aversion to video ads
homebiztalk.com
New formats and the potential for massive revenue are driving developers in the app category to rethink the risk-to-reward ratio. [...]
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Intel shows off motion-capture tech powering 'The Tempest' via sensory Snapchat ad
homebiztalk.com
An interactive ad developed with the help of marketing tech company Adludio features tilt-to-reveal technology.  [...]
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