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Marketing

Are brands meeting customer expectations in messaging apps?
homebiztalk.com
With the expansion of messaging apps' capabilities, brands need to focus on social listening and connecting with users one-on-one to personalize interactions, according to LiveWorld [...]
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Facebook unveils tools to target 'valuable' users
homebiztalk.com
The social network enlists machine learning to target users who are more likely to take action after interacting with an ad. [...]
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Google adds phrase suggestion, drawable emoji search to keyboard app
homebiztalk.com
Android users can sketch a picture of an emoji to search for it, while phrase suggestions can also point to nearby locations. [...]
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McDonald's beefs up job applications via Snapchat
homebiztalk.com
The burger chain has enlisted “Snaplications” to hire 250,000 employees this summer. [...]
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Snapchat rolls out ad tools for marketers big and small
homebiztalk.com
The new self-serve ad manager welcomes businesses of all sizes in an effort to boost revenue after a disappointing first quarter. [...]
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RaceTrac stores see 47% gain in visits from mobile campaign
homebiztalk.com
The convenience chain used location data from NinthDecimal to attract consumers to stores. [...]
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Apple announces updated podcast app with better analytics
homebiztalk.com
iOS 11 will show marketers how many people have listened to or skipped ads, an improvement from its previous lack of analytics. [...]
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'Wonder Woman' shatters glass ceiling, Twitter record
homebiztalk.com
The action film raked in 2.19 million tweets and $220 million in opening weekend box office sales, a record for any female-directed movie. [...]
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Target merges Cartwheel mobile savings into main app
homebiztalk.com
The retail giant now offers one streamlined app to map shopping trips, access in-store deals and make online purchases. [...]
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Apple opens NFC chip to developers for functionality beyond payments
homebiztalk.com
Newly-announced iOS 11 will let developers expand NFC into personalized coupons, digital transit passes and more. [...]
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Sephora's Virtual Artist app now includes AI-powered color matching
homebiztalk.com
The beauty retailer launched a digital color match tool and upgraded its virtual makeup trial feature. [...]
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