HERE5:3

Marketing

EMarketer cuts forecast for global Snapchat revenue by 14%
homebiztalk.com
The downward revisions are a direct result of lower estimates for the app's user growth, the researcher said. [...]
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Lay's boosts reach among young adults with Instagram campaign
homebiztalk.com
The snack brand's 'Flavor Swap' effort helped to lift sales by 5% more than Facebook alone. [...]
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Apple News lets publishers test ads served by Google's DoubleClick
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The news comes amid reports of inadequate experiences with Apple's own ad-serving tech. [...]
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Top 29 Coupon Advertising Ideas From the Pros
homebiztalk.com
No matter what industry youโ€™re in, starting a coupon campaign can be a major step towards building a loyal customer base. For this guide, we asked experts to share their best coupon advertising idea [...]
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Mobile marketing startup Tune cuts 9% of staff
homebiztalk.com
The layoffs show the trials that smaller companies are facing amid a quickly shifting landscape and despite mobile's rapid growth. [...]
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Forrester: In-store mobile use drives confidence for shoppers
homebiztalk.com
Among the most progressive mobile users, 65% say they're more confident about in-store purchases when using their phone for research on the spot. [...]
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OpenTable upgrades cross-app features for iOS 11
homebiztalk.com
A drag-and-drop function lets users send invitations and share restaurant reservation details in iMessage without opening a new app. [...]
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Your Content Strategy Needs More Consistency
homebiztalk.com
If I told you that content creation is a vital part of every companyโ€™s marketing strategy, your response would probably be a sarcastic โ€œWell, duh. Thanks for that cutting-edge insight, John.โ€ Th [...]
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