HERE4:4

Marketing

Ensuring All Your Guests are Presented with an Opportunity to Spend More (It’s Easier Than You Might Think)
homebiztalk.com
When done right, presenting your customers with an up-sell opportunity creates increased satisfaction, improved retention, and (somewhat obviously) drives higher revenue. Up-selling builds stronger re [...]
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CNN's mobile app faces barrage of negative reviews
homebiztalk.com
The news channel is the target of a campaign to swamp its application with one-star ratings. [...]
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Solving the Attribution Fallacy
homebiztalk.com
It’s nice to know what causes a particular outcome or event. Being able to identify causality informs our decisions; the pain of fire burning your skin is a lesson you only need to learn once before [...]
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Report: Are super-short video ads stifling creativity?
homebiztalk.com
According to some agency executives, a trend spawned by social media platforms like Snapchat doesn't allow for proper storytelling or emotional connection with viewers. [...]
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Formula One partners with Snapchat to share fan-produced videos
homebiztalk.com
The deal reverses Formula One's earlier policy of removing fan videos from social media channels. [...]
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Facebook tests AR camera technology from Meitu
homebiztalk.com
The news comes as several platforms ramp up their AR strategies. [...]
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Estée Lauder's AR chatbot offers advice on lipstick colors
homebiztalk.com
The venerable beauty brand has been quickly ramping up virtual trials over the past few months.  [...]
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Vogue UK: Readers feel ads are “as important as the content”
homebiztalk.com
Amid all the recent discussion about ad-blocking and worries that advertising based business models may fail, one bit of good news shines through. According to Vogue UK, a new survey shows that over 8 [...]
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