HERE4:3

Marketing

Papa John's adopts Facebook's latest food ordering option
homebiztalk.com
Consumers can now order pizza from the chain's Facebook page and the platform's main navigation. [...]
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Apple now accepts PayPal on iTunes, App Store
homebiztalk.com
PayPal will integrate with Siri and bring its One Touch mobile feature to authenticate transactions with a fingerprint and fewer clicks or text submissions. [...]
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Instagram has a counterfeit ad problem
homebiztalk.com
Some ads on Facebook's popular photo-sharing app sell products with doctored brand logos. [...]
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Study: Hotels with mobile apps have more satisfied customers
homebiztalk.com
Just 4% of check-ins and 1% of checkouts occur on mobile apps, but when they're used, they're associated with happier guests. [...]
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Shazam, Waze see success in taking more creative approach to mobile advertising
homebiztalk.com
From full-screen takeovers to branded map pins, the smartphone apps are pushing experiences that go beyond standard banners.  [...]
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Facebook rolls out Messenger ads globally
homebiztalk.com
One Australian retailer found early tests of the product helped it reach customers where they were already active and engaged. [...]
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Millennials choose mobile, Target, Walmart for back-to-school shopping
homebiztalk.com
In a significant shift from last year, the report found that Target and Walmart are now more popular for back-to-school shopping than Amazon.  [...]
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Study: Apple's Siri lost 15% of users in the past year
homebiztalk.com
Amazon's Alexa soared fourfold to 2.6 million users at the end of the May from 800,000 a year earlier. [...]
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Bank says it was wrong about Snapchat's ability to innovate ad product
homebiztalk.com
The lead banker for Snap's IPO said it miscalculated the level of improvement in monetizing users this year. [...]
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Mazda skids across the screen in distracted driving ad
homebiztalk.com
Following backlash from a Super Bowl ad in 2014, the car company is rolling out mobile takeover ads. [...]
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Demi Lovato crafts interactive mobile storyline, attracting fans and advertisers
homebiztalk.com
Fan-based content creation promotes the singer while giving a platform for brands to reach an engaged mobile audience. [...]
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