HERE2:4

Marketing

WhatsApp adds camera features to iOS version
homebiztalk.com
With new filters, albums and reply shortcuts, the Facebook-owned messaging service is evolving into a photo-sharing network. [...]
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Study: 64% make a purchase after watching marketing videos on Facebook
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New research found that Facebook and YouTube lead the way in social video purchases and engagement. [...]
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BET debuts Facebook Messenger bot for awards show
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The TV network’s chatbot will answer attendee questions and serve customized content. [...]
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Snap buys Placed for $125M, sharpening location-based marketing strategy
homebiztalk.com
One of Snap's priciest buys to date, the platform has a specialization in measuring digital campaigns against in-store foot traffic. [...]
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Jaguar Land Rover links banner ads to AR test-drive
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Blippar’s banner ad technology adds AR features inside a mobile app. [...]
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Skype adds chat, messaging features in major mobile revamp
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Microsoft takes aim at Snapchat and Facebook Messenger with the biggest Skype overhaul in 10 years. [...]
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Dunkin' Donuts enlists AI bot, real-time video stickers for National Donut Day
homebiztalk.com
Digital sticker packs, Snapchat lenses and donut-themed emojis on Facebook and Kik are meant to drive customers to stores. [...]
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Apple: App store has grossed $70B since 2008
homebiztalk.com
App downloads have also jumped more than 70% in the past 12 months, according to the iPhone maker.  [...]
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T.J. Maxx's missed opportunity
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Dan Slavin, ‎CEO and cofounder of CodeBroker, examines why the retailer's loyalty program is lackluster. [...]
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