HERE5:3

Marketing

Disney and Garmin gamify exercise with Vívofit Jr. 2 wearable for kids
homebiztalk.com
Many brands are leveraging this type of tech to bridge digital and offline worlds and boost mobile app engagement. [...]
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Forrester debuts Tap app to let consumers share opinions with brands
homebiztalk.com
The research firm's new mobile offering gives marketers real-time responses from their customers. [...]
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SMS surveys – the only way to get feedback
homebiztalk.com
Getting customer feedback can be imperative for giving you the knowledge and ability to grow your business. Understanding what your business does well and what your business can improve on, will help [...]
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Taco Bell boosts store traffic with location-based mobile targeting
homebiztalk.com
GroundTruth helped the Mexican fast-food chain drive more than 170,000 store visits with mobile ads. [...]
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Dunkin' Donuts partners with Timehop, adds Alexa skill for National Coffee Day
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The campaign is heavily focused on enabling customers to share images via Timehop, Snapchat and Instagram.  [...]
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Study: Mobile to capture 80% of search budgets by 2021
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Advertiser spending will continue its shift to mobile as more consumers use smartphones for internet search. [...]
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Uber sued by ad tech firm, adding to legal woes
homebiztalk.com
The filing comes a little over a week after the ride-hailing company sued Dentsu's Fetch agency, alleging fraud and breach of contract. [...]
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The Present and Future of AI in Marketing
homebiztalk.com
The emergence of artificial intelligence (AI) technologies has been one of the most exciting developments in digital marketing — but it hasn’t been without its concerns. By now, almost everyon [...]
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