HERE4:4

Marketing

Millennials pair baseball games with mobile activities
homebiztalk.com
Four out of five millennial-age baseball fans use their mobile device as part of attending a live game. [...]
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IAB updates viewability specifications for in-app ads
homebiztalk.com
The new standards will give marketers more details about viewability, audio and ad load times. [...]
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Snapchat adds links, backdrops and voice filters
homebiztalk.com
The Paperclip feature reverses the camera app's policy against posting links inside shared photos. [...]
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Shinola drives foot traffic with location-based campaign
homebiztalk.com
PlaceIQ and MullenLowe Mediahub are helping the retailer target consumers who frequent coffee shops, jazz clubs and vegan restaurants.  [...]
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Amazon Alexa now has 15K skills, outpacing competitors
homebiztalk.com
By comparison, recent figures put Google Home's total at 378 voice apps and Microsoft's Cortana at 65. [...]
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Cathay Pacific debuts interactive 360-degree video ad
homebiztalk.com
Users can explore one of the airline's first-class cabins and interact with the setting on their smartphone. [...]
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Mobile food ordering grows 18% from a year ago
homebiztalk.com
With same-store sales for restaurants down, food delivery is an imperative strategy for getting through the slump. [...]
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Report: Facebook, Twitter, Snap seek World Cup clips from Fox
homebiztalk.com
Social media companies have reportedly offered 21st Century Fox tens of millions of dollars to show video clips from the soccer tournament. [...]
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