HERE2:4

Marketing

Discover replaces live chat with messaging feature in mobile app
homebiztalk.com
The new service maintains the continuity of banking conversations by keeping a record of past interactions. [...]
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Waze Carpool considers selling mobile app ads
homebiztalk.com
The ridesharing app is seeking a revenue stream as it expands across California. [...]
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Best Buy revamps smartphone shopping in-store, online
homebiztalk.com
In response to mobile industry trends toward unlocked devices and prepaid service plans, the company is rolling out a redesign of its shopping experiences. [...]
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McDonald's adds UberEats delivery to 1,000 more locations
homebiztalk.com
The feature is now available at more than 2,000 stores, and New York, Dallas and Seattle are among the latest cities to get $4.99 delivery. [...]
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8 big brands blazing a trail on mobile in 2017
homebiztalk.com
Following a year when mobile experimentation seemed to lag, marketers have gotten their groove back over the past few months.  [...]
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Apple develops AI chip for advanced tasks
homebiztalk.com
The news comes as the smartphone giant is expected to announce a voice-activated Siri Speaker soon. [...]
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Foursquare partners with Reddit for geolocation feature
homebiztalk.com
Historically anonymous Reddit users now have the option to add location tags to posts. [...]
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Dunkin' Donuts integrates Masterpass with mobile app, loyalty program
homebiztalk.com
In its latest mobile commerce move, the company is enabling Mastercard's digital payment service to be used to refuel customers' virtual loyalty cards. [...]
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Study: App install video ads effective but underfunded
homebiztalk.com
Marketers focused on driving app downloads are interested in interactive ads, yet they represent just 4% of budgets this year. [...]
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