HERE5:3

Marketing

Facebook unveils 'messages objective' for ad campaigns
homebiztalk.com
At Advertising Week, the social media behemoth said marketers can now easily link Facebook ads to Messenger in Ads Manager.  [...]
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Honda rethinks the alphabet in social-first campaign for Clarity Electric sedan
homebiztalk.com
Seven-second video ads for each letter were designed for mobile viewing on Facebook, Instagram, Twitter and YouTube. [...]
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Mastercard pairs with Swarovski on VR shopping app
homebiztalk.com
Smartphone users can immerse themselves in a decorated home and purchase items with Masterpass. [...]
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Time Inc. renames video streaming channel as PeopleTV
homebiztalk.com
The news arrives as the company plans to spend more money on original content that’s produced in-house or with outside partners. [...]
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Snapchat Adds First Official Lead Generation Creative Partner
homebiztalk.com
Ahead of the weekend, Snapchat announced that Jebbit, an innovative mobile experience and declared data platform, is now an official partner. The first official lead generation Creative Partner, Jebbi [...]
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Unilever evolves mobile and search to meet modern consumer needs
homebiztalk.com
At Advertising Week, Keith Weed laid out the CPG giant's five-point framework of thinking about its marketing strategy. [...]
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App Annie: App usage doubles in 2 years as mobile web fades
homebiztalk.com
The researcher found that smartphone users spend 7x as much time in apps than they do in mobile browsers. [...]
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7 Examples of Email Signatures That Drive Conversions
homebiztalk.com
Email is still the workhorse of digital marketing. In fact, the number of emails sent and received per day total over 205 billion, according to The Radicati Group Email Statistics Report. There a [...]
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