HERE5:3

Marketing

Facebook: Why mobile video ads must work fast
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Users scroll through their news feed 41% faster on a smartphone than on a desktop. [...]
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Forrester: 94% of 18 to 29-year-olds stream content online
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In addition to being the only demographic to prefer online streaming, these consumers are also alone in their preference for purchasing from a mobile device over a tablet.  [...]
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REI tests targeting Facebook ads using context like weather
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Jivox technology uses machine learning and contextual data like weather, time of day, language and other demographics to serve up more relevant ads for REI and other brands.  [...]
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Study: Robocalls are annoying — except when they're not
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Ninety percent of mobile phone users say automated calls are a nuisance, unless they're from someone like a doctor or pharmacist. [...]
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App economy expected to reach $6.3 trillion by 2021
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Total mobile commerce spend per user in the U.S. was $613 in 2016 and is projected to grow to $2,012 by 2021. [...]
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Study: Online sales of Amazon, Google voice assistants grow 39%
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Twenty-two percent of consumers use voice instead of a keyboard at least daily, according to new research from Adobe Analytics Cloud.  [...]
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Amazon promotes 'Valerian' release with exclusive content for app users
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Most Amazon boxes shipped in the U.S. will have a code to unlock movie content with its mobile app. [...]
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Snapchat users can now craft custom geofilters in the app
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Starting at $5.99, the in-app geofilter studio targets a broader mobile audience of small businesses and consumers. [...]
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