HERE5:3

Marketing

REI tests targeting Facebook ads using context like weather
homebiztalk.com
Jivox technology uses machine learning and contextual data like weather, time of day, language and other demographics to serve up more relevant ads for REI and other brands.  [...]
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Study: Robocalls are annoying — except when they're not
homebiztalk.com
Ninety percent of mobile phone users say automated calls are a nuisance, unless they're from someone like a doctor or pharmacist. [...]
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App economy expected to reach $6.3 trillion by 2021
homebiztalk.com
Total mobile commerce spend per user in the U.S. was $613 in 2016 and is projected to grow to $2,012 by 2021. [...]
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Study: Online sales of Amazon, Google voice assistants grow 39%
homebiztalk.com
Twenty-two percent of consumers use voice instead of a keyboard at least daily, according to new research from Adobe Analytics Cloud.  [...]
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Amazon promotes 'Valerian' release with exclusive content for app users
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Most Amazon boxes shipped in the U.S. will have a code to unlock movie content with its mobile app. [...]
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Snapchat users can now craft custom geofilters in the app
homebiztalk.com
Starting at $5.99, the in-app geofilter studio targets a broader mobile audience of small businesses and consumers. [...]
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Facebook updates Messenger to make bots easier to find
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The new Discover feature highlights searchable categories of chatbots. [...]
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Pampers launches app for loyalty rewards program
homebiztalk.com
The Procter & Gamble diaper brand is offering coupons, discounts and gifts via mobile. [...]
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