HERE5:3

Marketing

Study: 35 ad networks have more than 50% fraudulent activity
homebiztalk.com
A fragmenting landscape means that marketers need to be wary of the growing potential for mobile app fraud. [...]
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Telefónica gives Germany's mobile users rewards for sharing data
homebiztalk.com
The European phone company hired People.io to provide an app to help customers protect their privacy. [...]
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Houzz app's AR upgrade turns living rooms into virtual showroom floors
homebiztalk.com
Over 300,000 furniture and decor products can be visualized, saved for later or purchased directly with "View My Room in 3D." [...]
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Snap rolls out self-service ad tool for wider group of marketers
homebiztalk.com
Snapchat Ad Manager lets mobile marketers target specific audiences with ad formats that include video. [...]
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Epix Cast mobile app sends movies directly to TVs without extra hardware
homebiztalk.com
Viewers can select shows from a smartphone to view on any internet-connected TV. [...]
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ExxonMobil's mobile payments app expands to Apple Watch, Ford vehicles
homebiztalk.com
Speedpass members can now fuel up, then earn loyalty points and easily pay from an in-vehicle touchscreen or their wrist.  [...]
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Report: Twitter pitches full-screen vertical video ads for Moments
homebiztalk.com
Similar to interstitials seen on Snapchat and Instagram Stories, the new format fits into the platform’s larger video push.  [...]
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A viral hit on Instagram, Sunny Co.'s red swimsuit promo gets Twitter skewering
homebiztalk.com
A textbook example of how one platform's trending treasure is another's spammy trash. [...]
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