HERE5:3

Marketing

Google Acquired a Team From HTC and It Surprised No One
homebiztalk.com
Late last night — at least, here on the East Coast — a formal announcement was made that, if you’re as obsessed with the business of mobile as we are, didn’t exactly come as a [...]
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Facebook Messenger's digital assistant now suggests GIFs, movie times
homebiztalk.com
AI-enabled M partnered with Fandango to serve up screening information and theater details without users needing to leave the app. [...]
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Target's app to guide customers through stores and to deals
homebiztalk.com
Using beacons and bluetooth, Target's app will start acting as an in-store GPS and also show its Cartwheel deals as customers get near them in stores. [...]
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American Airlines deploys London taxis to deliver real-time mobile ads
homebiztalk.com
Classic black cabs equipped with geofencing tech are raising awareness for the airline's 16 daily flights from London to New York.   [...]
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5 Best Practices for Deploying a Sales Engagement Solution
homebiztalk.com
As marketers, we know the challenge of ensuring sales reps follow and use best practices processes, sales playbooks, and marketing content we painstakingly created. Without the right technology, sales [...]
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BoomTown boosts revenue 20% with Facebook voice insights
homebiztalk.com
The real estate software company was able to attribute phone calls to its Facebook ads, ultimately leading to a boost in revenue and ROI.  [...]
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Barbadillo boosts engagement rate 4x with NFC-connected bottles
homebiztalk.com
SpeedTap tags let consumers interact with "smart bottles" by tapping them with their smartphones. [...]
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Report: Snap's hardware lab cuts marketing jobs after leadership change
homebiztalk.com
The lab that makes the Spectacles video-camera glasses named Mark Randall as its new head. [...]
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