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Marketing

Estée Lauder's upgraded mobile website features AR makeup
homebiztalk.com
The cosmetics brand hopes to help consumers shop and try on makeup looks online. [...]
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Facebook makes stronger push to pharmaceutical marketers
homebiztalk.com
The social network is hosting a health summit on June 6 and is adjusting its platform to sell more ads to drugmakers. [...]
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Study: Many smartphone sessions start without aim, giving retailers an opportunity
homebiztalk.com
Nearly half of mobile sessions begin with no particular app in mind, while about 19% begin after users have received a push notification. [...]
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Facebook updates Instant Articles to work with Google AMP, Apple News
homebiztalk.com
Changes to the mobile-optimized format help streamline content, but monetization issues might still give publishers pause. [...]
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Facebook Live adds chat, joint video tool
homebiztalk.com
The new interactive features arrive as the social media giant ramps up its focus on video. [...]
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Report: Snapchat offers discounts on ad placements
homebiztalk.com
The photo messaging app is having a fire sale through mid-June to boost ad sales after major losses in Q1. [...]
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Kik creates digital currency as basis for rewards engine
homebiztalk.com
The messaging app will issue virtual money in an ‘initial coin offering' and reward users for interacting with bots and brands. [...]
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Instagram Stories tests app install, other direct response ads
homebiztalk.com
The ad formats look beyond building brand awareness by including mechanisms for downloading apps and generating leads.  [...]
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Universal Pictures promotes 'The Mummy' with AR treasure hunt on Seek
homebiztalk.com
The goal is to drive Seek users to theaters while tapping into the emerging augmented reality world. [...]
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Raise rolls out gift card-fueled mobile wallet app
homebiztalk.com
Morphing its app into a mobile wallet will allow consumers to buy gift cards and redeem them in-store and online. [...]
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'Best Fiends' wants to be Hollywood's next 'Angry Birds'
homebiztalk.com
Game developer Seriously Digital Entertainment debuts an animated short based on the popular mobile game. [...]
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