First Look: Push Notifications Increase In-App Spend 16% and Drive 9.6X More Users to Buy

First Look: Push Notifications Increase In-App Spend 16% and Drive 9.6X More Users to Buy

Mobile marketing leader Leanplum shared with MMW on Tuesday the findings of their new Mobile Marketing Trends report, β€œIn-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on […]

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