A live text-chat channel has grown to account for nearly half of all sales at Web-hosting provider DataPipe since the company installed a click-to-chat button on its Web site two months ago.
How Alexa, Siri and Google Assistant will make money off you
Apple, Amazon, and Google say their virtual helpers—Siri, Alexa, and the less snappily named Google Assistant—can make [...]
While Google’s recent AdWords update is receiving a warm welcome thanks to larger ad formats, fewer top paid placements means marketers will have to pay more to get noticed on mobile.
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For some reason, the widespread use of text messaging by American smartphone users has only begun in recent years. Compared to Latin America and Europe, the United States is just starting to take adva [...]
Businesses in every industry are using the Internet to increase their visibility and gain more loyal customers. Online advertising is a tool that you cannot afford not to use. By establishing an offic [...]
Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.
March 2016, [...]
New report on mobile consumer trends and behaviour shows consumers actively seeking out mobile-based campaigns and promotional offers of direct or immediate benefit to them
Consumers will actively [...]
Paperless Punch Cards on Cell Phones
In today's businesses, those old paper punch loyalty cards just won't cut it. It's time for something new and modern to keep customers returning [...]