A strategy along the lines of "If you can't beat 'em, join 'em" may be your best move. [...]

Earlier today at Advertising Week, Snap Inc.’s Imran Khan introduced a talking beer vendor and flying car that can be inserted into users’ real-world surroundings. [...]

In a new use for mobile wallet passes, the beauty retailer hopes to grow its petition and give its brand image a boost in the process. [...]

How to best present yourself and your brand to your audience. [...]

The resort aims to make a splash and reach a broader, younger audience via mobile tech and social media. [...]

In a two-part series, Jessica Abo sits down with the men behind WolffBehr to discuss how they created the brand. [...]

Two updates to the video-messaging platform help advertisers ensure their ads are running next to content that is legitimate and appropriate.  [...]

The 2017 Edelman Trust Barometer shows public trust is lower than ever. With politicians, brands and media organizations being accused of spreading ‘fake news’, and ever present stories of ‘catf [...]