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Google's iOS app update shows off more suggested content
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The "People also view" card makes it easy for browsers to swipe through a variety of related articles.  [...]
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Facebook standardizes monetization eligibility as content variety expands
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New guidelines, which arrive as Facebook ramps up its video strategy, aim to clarify which types of content can and cannot be monetized through advertising. [...]
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American Express serves up social content, app promotions for US Open
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Venus Willams returns in a series of ads hosted on the brand's social channels following a successful campaign last year.  [...]
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How To Create Content That Hooks Your Prospects and Keeps Them Engaged
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Try being a little weird, like the guy who wrote, "20 Ways to Be Just Another Mediocre Blogger Nobody Gives a Crap About.". [...]
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American Express Has a Lot to Teach You About Content Marketing
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Prioritize quality over quantity, stay alert and listen to customers. [...]
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Snap to develop selfie drone, college content and better ad measurement
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Snapchat is reportedly forming relationships with college newspapers and looking to buy drone companies. [...]
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Study: 71% of social influencers' income is almost exclusively from sponsored content
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Influencer marketing is still a relatively new tactic, but it's quickly becoming an invaluable component to social strategies for brands that have jumped in. [...]
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Falcon.io Says New Instagram Measurement Offering Can Enhance Content Strategy
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MMW learned Tuesday that Falcon.io — a social media management and customer experience (CX) platform — now allows customers to grow their business and guide social engagement strategy thro [...]
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