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Snap to develop selfie drone, college content and better ad measurement
homebiztalk.com
Snapchat is reportedly forming relationships with college newspapers and looking to buy drone companies. [...]
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Study: 71% of social influencers' income is almost exclusively from sponsored content
homebiztalk.com
Influencer marketing is still a relatively new tactic, but it's quickly becoming an invaluable component to social strategies for brands that have jumped in. [...]
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Falcon.io Says New Instagram Measurement Offering Can Enhance Content Strategy
homebiztalk.com
MMW learned Tuesday that Falcon.io — a social media management and customer experience (CX) platform — now allows customers to grow their business and guide social engagement strategy thro [...]
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Vogue UK: Readers feel ads are “as important as the content”
homebiztalk.com
Amid all the recent discussion about ad-blocking and worries that advertising based business models may fail, one bit of good news shines through. According to Vogue UK, a new survey shows that over 8 [...]
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Forrester: 94% of 18 to 29-year-olds stream content online
homebiztalk.com
In addition to being the only demographic to prefer online streaming, these consumers are also alone in their preference for purchasing from a mobile device over a tablet.  [...]
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Amazon promotes 'Valerian' release with exclusive content for app users
homebiztalk.com
Most Amazon boxes shipped in the U.S. will have a code to unlock movie content with its mobile app. [...]
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Brands swing into 'Spider-Man' content with VR, AR experiences
homebiztalk.com
Dell and Sony Pictures are tapping the immersive technologies to put viewers in the web-slinging hero's suit.  [...]
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How to Promote Yourself and Your Content on Social Media
homebiztalk.com
Facebook and other social media platforms love video -- here's how to utilize this and maximize your audience. [...]
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