HERE5:3

fraud

Uber sued by Fetch Media over ad fraud dispute
homebiztalk.com
The ride-hailing pioneer previously claimed it was billed for nonexistent or fraudulent ads. [...]
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Forensiq CEO Projects an Increase in Mobile App Fraud Looking to 2018
homebiztalk.com
The following is a guest contributed post by David Sendroff, CEO of Forensiq 2017 was a turning point for the marketing and advertising industry in the realm establishing the true threat of advertisin [...]
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Google, Tune seek to tackle mobile 'click injection' fraud
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The duo teamed up to stop malware that attempts to steal ad dollars on Android devices. [...]
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Report: Major brands scammed in extensive fraud scheme linked to US ad firms
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An investigation by BuzzFeed News and Social Puncher found over 100 marketers including P&G, Unilever and Hershey's were hit by "zombie websites."  [...]
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Study: India's growing mobile ad market is fraught with fraud, bots and app uninstalls
homebiztalk.com
The country has one of the highest rates of bot app installations, which complicates tracking ad effectiveness. [...]
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Study: App install fraud costs marketers up to $300M per year
homebiztalk.com
Research says more sophisticated approaches from bad actors are making fraud harder to suss out.  [...]
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Google bans 40 apps for alleged ad fraud
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Check Point researchers discovered the Judy malware, which drew in an estimated $300,000 a month for the developer. [...]
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