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Google

5 Proven Ways to Get More Customer Reviews On Google and Facebook
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Effective social media marketing requires strategy and follow through but not a huge budget. [...]
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Google adds phrase suggestion, drawable emoji search to keyboard app
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Android users can sketch a picture of an emoji to search for it, while phrase suggestions can also point to nearby locations. [...]
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Google bans 40 apps for alleged ad fraud
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Check Point researchers discovered the Judy malware, which drew in an estimated $300,000 a month for the developer. [...]
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Facebook updates Instant Articles to work with Google AMP, Apple News
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Changes to the mobile-optimized format help streamline content, but monetization issues might still give publishers pause. [...]
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Google plots downfall of last-click attribution, ascension of machine learning
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A new service to measure marketing's impact across devices and channels and more sophisticated use of machine learning were in the spotlight at Google Marketing Next. [...]
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Google Analytics enhances AMP support
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The changes should give marketers a more accurate understanding of how people are engaging with website pages. [...]
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Google allows bigger mobile ads 'above the fold'
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The search giant determined that 300x250 ads aren't so annoying and intrusive, after all.  [...]
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Google Assistant releases SDK for creating helpful hardware
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The news follows a similar recent move by Amazon for Alexa as virtual assistants gear up for a larger presence.  [...]
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