HERE4:5

Google

Google debuts ad campaign #OnGoogleMaps
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The Google Maps-linked hashtag is the latest way the search giant is advertising location-based search. [...]
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Study: Online sales of Amazon, Google voice assistants grow 39%
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Twenty-two percent of consumers use voice instead of a keyboard at least daily, according to new research from Adobe Analytics Cloud.  [...]
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Google intensifies efforts to help businesses speed up mobile sites
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With 50% of users expecting a mobile site to load in under two seconds, Google is making it easier to assess and improve performance on the newly revamped Test My Site. [...]
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Google Home 6x more likely than Amazon Alexa to answer questions
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Researchers at 360i asked both devices 3,000 questions and found that Google’s search capability was unmatched in finding information. [...]
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Hate Your Job? Google Wants to Help You Find a New One.
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No more having to visit five different sites to look for job listings: You can now just type 'jobs near me' into Google to see what's available in your area. [...]
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5 Proven Ways to Get More Customer Reviews On Google and Facebook
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Effective social media marketing requires strategy and follow through but not a huge budget. [...]
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Google adds phrase suggestion, drawable emoji search to keyboard app
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Android users can sketch a picture of an emoji to search for it, while phrase suggestions can also point to nearby locations. [...]
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Google bans 40 apps for alleged ad fraud
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Check Point researchers discovered the Judy malware, which drew in an estimated $300,000 a month for the developer. [...]
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Facebook updates Instant Articles to work with Google AMP, Apple News
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Changes to the mobile-optimized format help streamline content, but monetization issues might still give publishers pause. [...]
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Google plots downfall of last-click attribution, ascension of machine learning
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A new service to measure marketing's impact across devices and channels and more sophisticated use of machine learning were in the spotlight at Google Marketing Next. [...]
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Google Analytics enhances AMP support
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The changes should give marketers a more accurate understanding of how people are engaging with website pages. [...]
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