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Mercedes-Benz weaves 'Justice League' stories into Instagram comics
homebiztalk.com
The automaker's marketing around the upcoming film also includes TV, print, online and OOH advertising. [...]
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EMarketer lowers Facebook Messenger growth forecast as Snapchat, Instagram gain
homebiztalk.com
Overall, app usage continues to grow as it becomes concentrated among fewer apps. [...]
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L2: 70% of brands use Instagram influencers
homebiztalk.com
Although the ROI of influencers has been hotly debated, the researcher found they drive much higher engagement rates than brand accounts. [...]
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Lay's boosts reach among young adults with Instagram campaign
homebiztalk.com
The snack brand's 'Flavor Swap' effort helped to lift sales by 5% more than Facebook alone. [...]
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Disney debuts 'Club Mickey Mouse' on Facebook, Instagram
homebiztalk.com
HP is sponsoring the "social-first" series that highlights the adventures of the latest batch of Mouseketeers. [...]
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Lowe's crams DIY microvideos into Instagram Stories
homebiztalk.com
The move underscores the potential of mobile video marketing, especially as more brands begin to leverage smartphones' full-screen vertical format. [...]
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Forrester: Teens suggest Instagram, Snapchat have room for more ads
homebiztalk.com
Only 11% of teens say Instagram and Snapchat have too many ads, compared with 26% for Facebook. [...]
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Instagram now lets users see Stories on the mobile web
homebiztalk.com
The Instagram.com website shows Stories at the top of a user feed, according to a blog post. [...]
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