HERE2:3

Mobile

NY Jets, JetBlue debut NFL's first mobile season-pass subscription
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The lottery-style seat placement adds an exciting element of prize-winning to each game. [...]
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IAB: 90% of smartphone users recall mobile ads
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Nearly half of survey respondents said they take action after interacting with mobile ads. [...]
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RaceTrac stores see 47% gain in visits from mobile campaign
homebiztalk.com
The convenience chain used location data from NinthDecimal to attract consumers to stores. [...]
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Target merges Cartwheel mobile savings into main app
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The retail giant now offers one streamlined app to map shopping trips, access in-store deals and make online purchases. [...]
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FoxNext buys mobile game developer Aftershock
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20th Century Fox’s videogame publisher makes its first acquisition since launching in January. [...]
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Huggies launches mobile sweepstakes with Meijer supermarket chain
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The contest enlists email and text messages to promote the Kimberly-Clark brand and engage smartphone users. [...]
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Disney's Pirates film takes first stab at new interactive mobile video ads
homebiztalk.com
Buffalo Wild Wings and Genesis Motors are also early adopters of AdColony's new Aurora HD Video format.  [...]
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Skype adds chat, messaging features in major mobile revamp
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Microsoft takes aim at Snapchat and Facebook Messenger with the biggest Skype overhaul in 10 years. [...]
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