HERE5:3

Mobile

Study: India's growing mobile ad market is fraught with fraud, bots and app uninstalls
homebiztalk.com
The country has one of the highest rates of bot app installations, which complicates tracking ad effectiveness. [...]
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Mobile marketing startup Tune cuts 9% of staff
homebiztalk.com
The layoffs show the trials that smaller companies are facing amid a quickly shifting landscape and despite mobile's rapid growth. [...]
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Forrester: In-store mobile use drives confidence for shoppers
homebiztalk.com
Among the most progressive mobile users, 65% say they're more confident about in-store purchases when using their phone for research on the spot. [...]
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Mobile Marketing – Supermarkets
homebiztalk.com
Supermarkets. Knock Knock.  You know who’s there?  Jeff Bezos and he’s going to kick your ass.  You better learn about mobile marketing and fast! Bezos, CEO of Amazon, bought Whole Food [...]
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Taco Bell boosts store traffic with location-based mobile targeting
homebiztalk.com
GroundTruth helped the Mexican fast-food chain drive more than 170,000 store visits with mobile ads. [...]
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Study: Mobile to capture 80% of search budgets by 2021
homebiztalk.com
Advertiser spending will continue its shift to mobile as more consumers use smartphones for internet search. [...]
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Unilever evolves mobile and search to meet modern consumer needs
homebiztalk.com
At Advertising Week, Keith Weed laid out the CPG giant's five-point framework of thinking about its marketing strategy. [...]
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App Annie: App usage doubles in 2 years as mobile web fades
homebiztalk.com
The researcher found that smartphone users spend 7x as much time in apps than they do in mobile browsers. [...]
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