HERE5:3

Mobile

Study: Local mobile ad sales to hit $19B next year
homebiztalk.com
Growth will come as geo-fencing, click-to-call and click-to-map become more popular among national brands, BIA/Kelsey predicts. [...]
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Study: Mobile app store spending to jump 30% in 2018
homebiztalk.com
App Annie predicts consumer spending in app stores will hit $110 billion globally next year. [...]
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Study: Video will climb to 75% of all mobile traffic by 2023
homebiztalk.com
As early as 2020, half of all TV and video viewing will be from a mobile screen as more consumers shift away from scheduled cable content. [...]
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'Pitch Perfect' interactive mobile story arrives ahead of new film
homebiztalk.com
Universal Studios is the latest to jump into the mobile-driven interactive storytelling trend.  [...]
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Tapjoy Holiday Prediction: Mobile Gamers to Install and Play More Games
homebiztalk.com
Three-quarters of mobile gamers say they are likely to download a new game during the holidays. That’s according to a new study from Tapjoy, which further notes that a majority of gamers are als [...]
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Kia looks to drive mobile car shopping with new chatbot
homebiztalk.com
"Kian," available on Facebook Messenger and the brand's website, lets users research prices, search vehicle inventory and compare features to competitors'. [...]
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Buoyed by mobile, Black Friday shopping off to strong start
homebiztalk.com
Online sales — particularly mobile — appear to be powering the Black Friday weekend.  [...]
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Google, Tune seek to tackle mobile 'click injection' fraud
homebiztalk.com
The duo teamed up to stop malware that attempts to steal ad dollars on Android devices. [...]
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