HERE5:3

Mobile

USA Today offers ad-free mobile app for $2.99 a month
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The newspaper is seeking ways to offset declining print ad revenue. [...]
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Fandango buys MovieTickets.com to boost mobile footprint
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The movie ticketing platform also aims to expand in Latin America and establish a presence in Canada and the U.K. [...]
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LA Clippers lets mobile ticket buyers see 3-D seat views
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FanSight gives mobile users a 360-degree of Staples Center seats. [...]
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Study: India's growing mobile ad market is fraught with fraud, bots and app uninstalls
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The country has one of the highest rates of bot app installations, which complicates tracking ad effectiveness. [...]
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Mobile marketing startup Tune cuts 9% of staff
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The layoffs show the trials that smaller companies are facing amid a quickly shifting landscape and despite mobile's rapid growth. [...]
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Forrester: In-store mobile use drives confidence for shoppers
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Among the most progressive mobile users, 65% say they're more confident about in-store purchases when using their phone for research on the spot. [...]
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Mobile Marketing โ€“ Supermarkets
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Supermarkets. Knock Knock. ย You know who’s there? ย Jeff Bezos and he’s going to kick your ass. ย You better learn about mobile marketing and fast! Bezos, CEO of Amazon, bought Whole Food [...]
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Taco Bell boosts store traffic with location-based mobile targeting
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GroundTruth helped the Mexican fast-food chain drive more than 170,000 store visits with mobile ads. [...]
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