HERE5:3

Mobile

American Airlines deploys London taxis to deliver real-time mobile ads
homebiztalk.com
Classic black cabs equipped with geofencing tech are raising awareness for the airline's 16 daily flights from London to New York.   [...]
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The Body Shop uses mobile wallets to power brand campaign
homebiztalk.com
In a new use for mobile wallet passes, the beauty retailer hopes to grow its petition and give its brand image a boost in the process. [...]
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Study: Mobile ad effectiveness increases 30% from prior year
homebiztalk.com
Consumer packaged goods companies yielded better return on ad spending, 4Info found. [...]
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The North Face launches jacket line with mobile musical tie-in
homebiztalk.com
As users stay active, their smartphone tracks their movements to gradually unlock a new single from Maggie Rogers.  [...]
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Apple's iOS 11 mobile operating system arrives today
homebiztalk.com
The latest software update features an all-new App Store and immersive augmented reality features that brands can harness. [...]
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Study: Mobile video ad spending jumps 142% in Q2
homebiztalk.com
Full-screen interstitials were the most popular format, but rewarded video was the fastest-growing. [...]
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Why Amazon's 1-click patent expiring is good news for mobile retail
homebiztalk.com
Shopping could be streamlined across more mobile retailers if the popular functionality is widely adopted.  [...]
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Google: Consumers shun brands with bad mobile experiences
homebiztalk.com
When users have a negative experience on mobile, the likelihood they will buy from that brand again drops by more than 60%. [...]
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