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Snapchat tightens brand safety net with more manual controls, verified influencer accounts
homebiztalk.com
Two updates to the video-messaging platform help advertisers ensure their ads are running next to content that is legitimate and appropriate.  [...]
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Study: Millennials hold brands more accountable on social media
homebiztalk.com
Research found that 81% of U.S. consumers said the channel has increased accountability overall.  [...]
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How To Generate More Employee Referrals
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An employee referral program maximizes the number of hires coming through your employees’ personal networks. You offer employees a financial or other reward for referrals that lead to hires. It̵ [...]
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Study: More expensive subscription apps have higher engagement
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Subscribers may become more attached to apps that require more time and money. [...]
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Lyft's 'Taco Mode' drives 3% more late-night visits to Taco Bell
homebiztalk.com
Using mobile location data, PlaceIQ tracked the impact on visits from the Mexican food chain's recent promotion through the Lyft app.  [...]
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Facebook gives brands more control with new influencer marketing tools
homebiztalk.com
Brands can now boost sponsored posts from the creator's Page as well as access improved performance metrics and campaign tracking. [...]
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3 Ways Entrepreneurs Are Making IoT More User-Friendly
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A growing number of entrepreneurs are creating solutions that make it easier for devices to talk to one another. [...]
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Book-of-the-Month: Getting More Out Of Life
homebiztalk.com
Getting More Out Of Life: Buying Getting More: How You Can Negotiate to Succeed in Work and Life was an easy choice. When you read that Google used it to train 30,000 employees, you gotta figure it’ [...]
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