HERE2:3

Snapchat

Snapchat, Spotify, Twitter and Pinterest add offline attribution via Nielsen Catalina
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NCS provides CPG brands with measurement of in-store impact from digital marketing efforts on its partner platforms. [...]
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McDonald's beefs up job applications via Snapchat
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The burger chain has enlisted “Snaplications” to hire 250,000 employees this summer. [...]
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Snapchat rolls out ad tools for marketers big and small
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The new self-serve ad manager welcomes businesses of all sizes in an effort to boost revenue after a disappointing first quarter. [...]
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Snapchat downloads dropped in early Q2
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The photo-sharing app is facing lackluster growth as competitive pressures intensify. [...]
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Malibu rum kicks off summer with Snapchat promotion
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The Pernod Ricard brand is tapping 19 social media influencers as well as branded lenses and geofilters exclusively for those 21 and older. [...]
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Report: Snapchat offers discounts on ad placements
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The photo messaging app is having a fire sale through mid-June to boost ad sales after major losses in Q1. [...]
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Snapchat adds group Stories feature
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Users can now create stories with specific friends within geofenced locations. [...]
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Instagram follows Snapchat into local Stories
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Less than two months after Snapchat started a location-based Stories feature, Instagram follows suit. [...]
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Jolly Rancher offers finals week diversions on Twitter Moments, Snapchat Discover
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Sponsored and curated content highlight some of the ways students relieve stress during exams. [...]
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Snapchat offers advertisers a new way to reach all viewers
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A product called Snap Ads Max Reach guarantees a brand gets in front of Stories users.  [...]
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The New York Times crosses over to Snapchat Discover
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Condensed top news stories and mini versions of its signature crossword puzzles are giving the Gray Lady a makeover. [...]
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