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Snapchat

Snapchat exec: Dancing hot dog craze underscores AR's marketing potential
homebiztalk.com
By using the platform's World Lens technology, brands could allow shoppers to see how products look in the real world before buying them. [...]
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Snapchat adds video features, puts Spectacles on Amazon
homebiztalk.com
The image-messaging app now lets users record longer videos and enhance images with a color-changing "tint brush." [...]
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Formula One partners with Snapchat to share fan-produced videos
homebiztalk.com
The deal reverses Formula One's earlier policy of removing fan videos from social media channels. [...]
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Snapchat adds links, backdrops and voice filters
homebiztalk.com
The Paperclip feature reverses the camera app's policy against posting links inside shared photos. [...]
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Snapchat users can now craft custom geofilters in the app
homebiztalk.com
Starting at $5.99, the in-app geofilter studio targets a broader mobile audience of small businesses and consumers. [...]
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'Despicable Me 3' is early adopter of sponsored Snapchat World Lenses
homebiztalk.com
The film's social campaign includes a healthy dose of augmented reality to drive interactivity.  [...]
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Time Warner signs $100M deal for Snapchat shows, ads
homebiztalk.com
Snap's stocks jumped 3% after the announcement of the partnership, which promises up to 10 mobile-first shows a year. [...]
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Snapchat, Spotify, Twitter and Pinterest add offline attribution via Nielsen Catalina
homebiztalk.com
NCS provides CPG brands with measurement of in-store impact from digital marketing efforts on its partner platforms. [...]
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McDonald's beefs up job applications via Snapchat
homebiztalk.com
The burger chain has enlisted “Snaplications” to hire 250,000 employees this summer. [...]
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