HERE5:3

Snapchat

Snapchat adds Context Cards to sponsored lenses, filters
homebiztalk.com
Lionsgate is first to the new format, letting users swipe up to find show times and buy tickets for "Wonder." [...]
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Tencent coughs up $2B to help Snapchat reboot
homebiztalk.com
The Chinese internet giant bought 12% of parent company Snap and brings major mobile clout to the social media company. [...]
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Snapchat opens pixel tracking to measure cross-platform ads
homebiztalk.com
For Fabletics' parent company, the tool cut ads' cost-per-purchase by 40% to 60%. [...]
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Study: Snapchat and Instagram lead global ad growth
homebiztalk.com
The apps saw ad sales jump 73% and 55%, respectively, in Q3 after investments in offline features and new video content. [...]
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Hearst doubles volume of Snapchat Discover content based on strong engagement
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While the publisher is increasing the frequency of posts for four of its titles, others are focused more on video content on the platform. [...]
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EMarketer lowers Facebook Messenger growth forecast as Snapchat, Instagram gain
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Overall, app usage continues to grow as it becomes concentrated among fewer apps. [...]
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EMarketer cuts forecast for global Snapchat revenue by 14%
homebiztalk.com
The downward revisions are a direct result of lower estimates for the app's user growth, the researcher said. [...]
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Snapchat Adds First Official Lead Generation Creative Partner
homebiztalk.com
Ahead of the weekend, Snapchat announced that Jebbit, an innovative mobile experience and declared data platform, is now an official partner. The first official lead generation Creative Partner, Jebbi [...]
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