HERE5:3

Snapchat

Study: Snapchat and Instagram lead global ad growth
homebiztalk.com
The apps saw ad sales jump 73% and 55%, respectively, in Q3 after investments in offline features and new video content. [...]
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Hearst doubles volume of Snapchat Discover content based on strong engagement
homebiztalk.com
While the publisher is increasing the frequency of posts for four of its titles, others are focused more on video content on the platform. [...]
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EMarketer lowers Facebook Messenger growth forecast as Snapchat, Instagram gain
homebiztalk.com
Overall, app usage continues to grow as it becomes concentrated among fewer apps. [...]
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EMarketer cuts forecast for global Snapchat revenue by 14%
homebiztalk.com
The downward revisions are a direct result of lower estimates for the app's user growth, the researcher said. [...]
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Snapchat Adds First Official Lead Generation Creative Partner
homebiztalk.com
Ahead of the weekend, Snapchat announced that Jebbit, an innovative mobile experience and declared data platform, is now an official partner. The first official lead generation Creative Partner, Jebbi [...]
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Express sees 1M activations for Snapchat coupon
homebiztalk.com
New creative partner Slyce was behind the test, which offered a $25 discount when shoppers spent $100. [...]
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Burger King, Sainsbury's run Snapchat ads shot on Spectacles
homebiztalk.com
The two campaigns are the first brand-created ads on the platform captured entirely on the wearable device. [...]
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MGM enlists emoji-driven contest, Snapchat lenses in first brand campaign
homebiztalk.com
The resort aims to make a splash and reach a broader, younger audience via mobile tech and social media. [...]
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