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Study

Study: India's growing mobile ad market is fraught with fraud, bots and app uninstalls
homebiztalk.com
The country has one of the highest rates of bot app installations, which complicates tracking ad effectiveness. [...]
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Study: Ad-supported cooking videos on Facebook have major foreign audience
homebiztalk.com
While food publishers feature ads directed to a U.S. audience, people who view cooking videos on Facebook are more likely to live in other countries. [...]
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Study: Mobile to capture 80% of search budgets by 2021
homebiztalk.com
Advertiser spending will continue its shift to mobile as more consumers use smartphones for internet search. [...]
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Study: H&M, Topshop and Forever 21 dominate fast-fashion social engagement
homebiztalk.com
The most successful retailers drive a lot of engagement from relatively few posts.  [...]
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Study: Mobile ad effectiveness increases 30% from prior year
homebiztalk.com
Consumer packaged goods companies yielded better return on ad spending, 4Info found. [...]
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Study: Mobile video ad spending jumps 142% in Q2
homebiztalk.com
Full-screen interstitials were the most popular format, but rewarded video was the fastest-growing. [...]
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Study: Millennials watch more time-shifted shows than live TV
homebiztalk.com
Young adults spend 55% of their TV time watching content after it's already aired live. [...]
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Study: Global AR market will grow 65% a year until 2023
homebiztalk.com
Tech giants like Google and Microsoft and startups such as Blippar and Wikitude will help drive growth in North America. [...]
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