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Study

Study: Mobile email grows almost 2x in 5 years
homebiztalk.com
Marketers must consider shifts in how people engage with email as well as the limitations wireless devices bring to planning campaigns. [...]
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Study: Chatbots gain popularity with consumers, especially millennials
homebiztalk.com
People most prefer chatbots over human interaction when they're checking order status or doing product research, according to findings from 3Cinteractive.  [...]
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Study: Hotels with mobile apps have more satisfied customers
homebiztalk.com
Just 4% of check-ins and 1% of checkouts occur on mobile apps, but when they're used, they're associated with happier guests. [...]
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Study: Apple's Siri lost 15% of users in the past year
homebiztalk.com
Amazon's Alexa soared fourfold to 2.6 million users at the end of the May from 800,000 a year earlier. [...]
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Study: Robocalls are annoying — except when they're not
homebiztalk.com
Ninety percent of mobile phone users say automated calls are a nuisance, unless they're from someone like a doctor or pharmacist. [...]
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Study: Online sales of Amazon, Google voice assistants grow 39%
homebiztalk.com
Twenty-two percent of consumers use voice instead of a keyboard at least daily, according to new research from Adobe Analytics Cloud.  [...]
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Study: Mobile video presents several challenges for marketers
homebiztalk.com
The biggest difficulty is developing compelling creative for smartphone video ads. [...]
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Study: Email marketing revenue hits record growth
homebiztalk.com
Despite newer ad channels like search, display, social and TV, personalized email remains the leader in driving revenue, conversion rates and order value. [...]
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