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Study

Study: Apple update increases app reviews by 15%
homebiztalk.com
With the iOS 10.3 update, the process for rating an app was reduced to just one click.  [...]
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Study: 80% of shoppers want to use connected devices for purchases
homebiztalk.com
But they're still hesitant to adopt mobile payments due to security concerns, according to new findings from Visa and PYMNTS. [...]
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Study: 64% make a purchase after watching marketing videos on Facebook
homebiztalk.com
New research found that Facebook and YouTube lead the way in social video purchases and engagement. [...]
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Study: App install video ads effective but underfunded
homebiztalk.com
Marketers focused on driving app downloads are interested in interactive ads, yet they represent just 4% of budgets this year. [...]
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Study: Many smartphone sessions start without aim, giving retailers an opportunity
homebiztalk.com
Nearly half of mobile sessions begin with no particular app in mind, while about 19% begin after users have received a push notification. [...]
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Study: $5,000 Is the Self-Driving Car Sweet Spot
homebiztalk.com
An academic study suggests people are willing to pay just around $5,000 more for fully autonomous cars than typical vehicles. [...]
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Study: 35 ad networks have more than 50% fraudulent activity
homebiztalk.com
A fragmenting landscape means that marketers need to be wary of the growing potential for mobile app fraud. [...]
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Study: Instagram edges up to YouTube for agency interest
homebiztalk.com
The photo-sharing app saw a Q1 surge while Google's video platform continued a multi-quarter trend of losing its lead. [...]
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Study: Cost of mobile paid search clicks reaches new heights
homebiztalk.com
During Q1, the cost-per-click rate on mobile rose 40% as demand outstripped supply.  [...]
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Study: 8% of Instagram accounts are not real people
homebiztalk.com
Fohr Card is taking aim at bot fraud by verifying Instagram users.   [...]
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Study: Mobile AR poised to skyrocket as use cases multiply
homebiztalk.com
The technology is proliferating across social media platforms, e-commerce apps, maps and business applications. [...]
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