HERE5:3

Study

Study: 9 of 10 retailers boost spending on mobile ads this year
homebiztalk.com
More than half of retailers are sharing mobile unique promotion codes. [...]
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Study: More expensive subscription apps have higher engagement
homebiztalk.com
Subscribers may become more attached to apps that require more time and money. [...]
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Study: Voice-enabled devices boost audio listening
homebiztalk.com
Sixty-nine percent of people are regularly tuning into audio content on their voice-enabled smart speakers. [...]
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Study: Pinterest helps brands engage shoppers
homebiztalk.com
Pinners who engaged with an advertiser's content on the social network had a 40% larger shopping cart at checkout. [...]
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Study: Micro-influencers see higher engagement but less ROI
homebiztalk.com
Is spending on lesser-known names wasteful for marketers?  [...]
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Study: Data security worries mobile app users
homebiztalk.com
Nearly 90% of mobile users say security of personal information shared during the app onboarding process is a concern. [...]
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Study: Rewarded ads 4.5x more likely to lead to in-app purchases
homebiztalk.com
App users who engage with rewarded ads also spend 4x times as much, Tapjoy said. [...]
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Study: App publishers earn 55% of revenue from ads
homebiztalk.com
Eighty percent of top publishers use both video and display ads to monetize their apps, AdColony found. [...]
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