Turn Brand Loyalists into Brand Advocates

Turn Brand Loyalists into Brand Advocates

Chevy or Ford? Pepsi or Coke? Mac or PC? Burger King or McDonald’s? iPhone or Android? Chances are when reading those questions, you had a polarized response to at least one. “I NEVER would buy a PC. Too unreliable.” “Didn’t you read the report on what McDonald’s does? I wouldn’t eat there if my life […]

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