Why Lisn Lost: It Got the Design Right, But It Didn't Get the Right Design.

Why Lisn Lost: It Got the Design Right, But It Didn't Get the Right Design.

Most startups are merely solutions in search of problems. You might think you know what your users want, and you might even get the design right by building something beautiful. Unless you start with the right design, however, your startup is as good as scrap.

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