How passion and drive helped this social media star build a global brand.
Having a clear goal is the first step to success, and for Abigail Ratchford, that goal couldn’t have been clearer: “I wanted to be famous,” she laughed on a recent call with Entrepreneur. If you are one of her 7.1 million Instagram followers, you know that she achieved that goal and then some.
Over the course of our discussion with the social media megastar, Ratchford revealed her roadmap for turning her dream into millions of fans — and then turning that fan base into a global business. Here are her 10 biggest takeaways.