HERE5:3

Marketing

Amazon patent brings 'blended reality' mirror into view
homebiztalk.com
A new patent hints at how the online retailer could move beyond the virtual try-on applications of its Echo Look. [...]
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CBS plans to bring late-night clips to Facebook Watch
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The broadcaster will start to show bite-sized content by Stephen Colbert and James Corden on the premium video tab.  [...]
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JPMorgan Chase develops algorithm for brand-safe ad placement on YouTube
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Frustration with the video platform's sluggish response to concerns over ad placements prompted the bank brand to take matters into its own hands. [...]
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Uber sued by Fetch Media over ad fraud dispute
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The ride-hailing pioneer previously claimed it was billed for nonexistent or fraudulent ads. [...]
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How HubSpot's Pricing Page Redesign Increased MQL Conversions by 165% & Free Sign-Ups by 89%
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A few months ago during INBOUND 2017, we launched a complete redesign of HubSpot’s website pricing page. Not because it hadn’t been redesigned in a few years (it hadn’t), but because [...]
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Bank of America is first to earn mobile certification from JD Power
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The new program recognizes brands with a top mobile app experience. [...]
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Forrester: Mobile will drive 69% of search ad growth by 2022
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Meanwhile, Google faces more competition from Amazon as smartphone users increasingly look for products directly on the online retailer's app. [...]
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News flash: Business travelers love loyalty programs
homebiztalk.com
While it may not be a tremendous insight to know that business travelers are heavy users of loyalty programs, the story behind the data has us asking—why don’t leisure travelers use loyalty progra [...]
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