The Marketing Power of SMS Texts

The Marketing Power of SMS Texts

SMS texts are used by people to communicate with one another and almost replacing the necessity of making voice calls. The number of people that use SMS texting amount to the billions, and marketing experts believe that this is just too good to ignore. According to Anchor Mobile, "95% of all mobile users (both smartphone and non-smartphone users) have been connected to brands that are using SMS marketing to reach their customers.

Over 1.2 billion people use smart and mobile phones, and one of the ways to reach out to your customers that belong to the 1.2 billion populace is to take advantage of SMS text marketing. More companies are using SMS text marketing to consistently generate leads, traffic, and customers. The following are a couple of mobile marketing examples which showcase the power of SMS text marketing.

Orbitz introduced the OrbitzTLC Alerts to its customers as part of its SMS marketing campaign through a radio source. The company even concluded that even one-time promotions can generate long-term customer engagement, based on the number of requests for the promo code and additional opt-ins.

JCPenney also made use of an one-day SMS marketing campaign and were able to reach out to their customers through opt-ins and increased their sales. The text also included a link to their mobile website, which would allow users to shop for Easter clothing. It was a great way to get the word out.

SMS text marketing is cost-effective and simple. The marketing campaign does not interfere on the privacy of your customers, as they can always have the option of unsubscribing to your future messages. Business owners should recognize the fact that marketing strategies are crucial for the growth and success of their business. Mobile marketing is relatively new compared to the more established forms of marketing like print media and commercials, but it's already being recognized as one of the most effective marketing strategies in terms of cost-effectiveness and its reach.



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